Behind the Glam: How NYX marketing mix keeps buyers coming back for more!

NYX professional makeup has been in the beauty industry since 1999 and business is still booming. In my opinion, they are one of the makeup brands that understand the importance of customer value. They have cracked the code on the marketing aka the 4P’s.

Not only are they staying in the forefront of makeup trends giving buyers all the current products, but they’re also doing so at a budget friendly price. NYX has made they’re products easy to find. NYX products can be found in places like Target, Ulta Beauty, or even your local beauty supply stores.

Their promotion is top tier! They have partnered with the most trending influencers providing buyers with tutorials and inspiration. This is why NYX Professional Makeup remains at the top of the makeup industry.